MySQL & AWS: Scale-out your application database using multiple RDS instances.

What will you do when your RDS needs to scale for write-intensive OLTP workloads beyond Amazon’s largest available machine (with only eight cores)?

ScaleBase transparently consolidates multiple MySQL or RDS instances into one large logical database that gives IaaS customers unlimited database scalability for their on-line applications.

In this TechTalk webinar, Petr Dvorak, Director of Product Management at ScaleBase, discusses:

• Scaling out OLTP MySQL powered applications in cloud
• Building a large, high capacity MySQL database from multiple smaller database instances
• Adding capacity to databases in cloud with the speed of business demands, without limits
• Building scalable MySQL solutions for Rackspace and other cloud vendors

Register today and learn how to cost-effectively scale scale out your application database using multiple RDS instances

Database sharding, used by Facebook, Tumblr and Mozilla, is an incredibly powerful way to ensure MySQL systems scale-out and drive consistent, fast app performance to handle more users, more data, and more workloads.

Nowadays sharding can be automated, but how do you choose the right sharding rules to ensure optimal MySQL scalability and performance for your applications?

In this TechTalk webinar, Doran Levari CTO at ScaleBase, discusses how to:

• Determine if sharding is right for your organization
• Choose the best sharding policy for your applications
• Avoid sharding policy lock-in and data silos
• Shard for Cloud- vs. host-based systems

Learn from ScaleBase’s experience automating the MySQL sharding process.

Register today and learn how to cost-effectively scale growing MySQL databases without disrupting your existing infrastructure.

Database sharding, used by Facebook, Tumblr and Mozilla, is an incredibly powerful way to ensure MySQL systems scale-out and drive consistent, fast app performance to handle more users, more data, and more workloads. But home-grown sharding is hard, full of caveats, and very often ends up as non-cost effective.

ScaleBase provides an easy to use platform to scale-out MySQL databases. It gives all the benefits of MySQL sharding, while eliminating the biggest challenges associated with sharding.

In this TechTalk webinar, Doron Levari CTO at ScaleBase, explains:
- MySQL scale-out without embedding code and re-writing apps
- Successful sharding on Amazon and private clouds
- Single vs. multiple shards per server
- Eliminating data silos
- Creating a redundant, fault tolerant architecture with no single-point-of-failure
- Re-balancing and splitting shards

Register today and learn how to cost-effectively scale MySQL to handle an infinite number of users, with no disruption to the existing infrastructure.

Let’s say you run a company and you’re trying to get more people to visit your Web site. Your advertising agency comes up with an idea for a YouTube video with a tiny pig pulling your company’s product in a tiny wooden wheelbarrow. The video ends with a screen shot of your company’s logo and web site.

Before the YouTube video is posted, your web site functions nicely handling 100,000 visits a day. But the little pig YouTube video goes viral and suddenly your web site is getting two million daily hits. Your web site crashes since it can’t handle all the volume — instead of getting more potential customers to learn about your company, you get embarrassment.

ScaleBase’s products are built to make sure that if your company uses a database such as MySQL, it will automatically scale to meet the spikes in user demand, so that your company can turn that increased traffic into new customers.

ScaleBase does this by “scaling-out” the database so that businesses — such as customers Autodesk, AppDynamics and Mozilla – get the benefits of scaling their databases to meet increased demand — without adding hardware to their existing infrastructure and or re-writing their applications.

To read the rest of the article click here

New Version of Data Traffic Manager Supports Infinite Application Scalability, a Sleek New Look and Easier-than-Ever Deployment

BOSTON – February 12, 2013 — ScaleBase, the company that keeps next gen apps and business-critical databases up-and-running, just released Data Traffic Manager 2.0.  It’s the only database scalability software that solves the three biggest challenges next-gen apps face when it comes to increased adoption: scalability, availability and centralized management – by providing scale out through advanced read/write splitting or data distribution in a single solution.  The result: the ability to scale to an infinite number of users and increase performance without requiring any changes to your existing MySQL infrastructure.

This major upgrade comes with a new, user-friendly interface, and gives app providers the most mature and robust way to virtualize their databases, with unmatched ability to:

• Simultaneously scale multiple applications and databases in a public or private cloud, dramatically reducing the cost and complexity of a distributed environment – something no other database scalability solution offers.
• Centrally manage and analyze complex, distributed database environments – detailing the operational health and utilization though a new web-based console.
• Support replicated databases across geographical boundaries, with location-independent load balancing and failover – a business continuity must have.
• Speed database queries and performance, with advanced read/write splitting, increased throughput and better resource allocation.  

“The enhancements in the new version are in direct response to what our customers and prospects are asking for: support for multiple apps, a more intuitive interface and easier deployment,” said Doron Levari, CTO and founder of ScaleBase. “We’re committed to giving app developers and DBAs everything they need to stay focused on app innovation, without having to worry about changing their infrastructure to scale out their apps.”

ScaleBase backs some of the fastest growing databases – including those used by the world’s largest chip manufacturer, one of the world’s largest and most widely respected manufacturers of smart phones and telecommunications hardware and software, and Mozilla, well-known for its Firefox browser.

Database Scalability & Availability: Critical to App Adoption
Next-gen app providers worldwide — including big names like Google, Amazon and Pinterest — are investing massive resources to ensure availability. Outages frustrate users, erode customer confidence and put revenue at risk.  ScaleBase automates failover, eliminating the risk of downtime; automatically detecting database outages and transparently failing over to backup instances – ensuring application availability.

ScaleBase’s Data Traffic Manager 2.0 is faster and easier to evaluate and deploy – and its new user interface gives app developers and DBAs instant access to the critical information they need, all while increasing overall database performance.  With ScaleBase, next-gen apps can scale out cost effectively, to an infinite number of users.

To learn more about scale-out strategies for MySQL databases, join ScaleBase for a joint webinar with 451 Research on February 28, 2013 at 1:00 p.m. EST. ScaleBase CTO Doron Levari will also discuss the new, key features of version 2.0.

Data Traffic Manager 2.0 is available today. For more information visit www.scalebase.com/version2

About ScaleBase

ScaleBase allows apps to cost-effectively scale to an infinite number of users, while increasing performance and maintaining the existing relational database. ScaleBase dynamically scales out relational databases. ScaleBase virtualizes a distributed database environment, removing complexity, delivering real-time elasticity and increasing availability – all without requiring any changes to the existing infrastructure.

For more information, visit www.scalebase.com.

Media Contact:
Rachel Adam
radam@corporateink.com
617-969-9192

Thousands of new online and mobile apps launch every day…but what happens when demand climbs and databases can’t keep up?

Matt Aslett of 451 Research will discuss:

• Scaling-out your MySQL databases
• New high availability strategies
• Centrally managing a distributed MySQL environment

Matt is the Research Director for Data Management and Analytics at 451 Research, covering operational and analytic databases, with a specific focus on relational and non-relational databases.

Joining Matt will be Doron Levari and Paul Campaniello, both from ScaleBase. ScaleBase allows apps to cost-effectively scale to an infinite number of users, with NO disruption to the existing infrastructure.

Software delivers scalability and availability – enabling apps to scale to an infinite number of users and eliminating database downtime

BOSTON – January 15, 2013 — ScaleBase, the company that keeps next gen apps and business-critical databases up-and-running, just closed a record growth year, with $10.5m in venture funding and strategic relationships with some of the most innovative and well-known companies, including the world’s largest chip manufacturer, Amazon Web Services, HP Cloud Services and Mozilla, well known for its Firefox browser.

“App adoption is exploding, and databases can’t keep up – evident by recent incidents where widely used apps have been unavailable for hours,” said Ram Metser, CEO at ScaleBase. “Application providers need to scale their databases to an infinite number of users – and in a moment’s notice.  We’re giving them a proven, cost-effective way to do just that.”

ScaleBase – which backs some of the fastest growing databases in the world – improves database performance without changing the existing ecosystem – eliminating worries around database failures and excessive infrastructure costs.  Many application providers are using ScaleBase’s Data Traffic Manager to scale out their databases.  These companies include:

• The world’s largest chip manufacturer – using ScaleBase to scale out a new line of business
• One of world’s largest and most widely respected manufacturers of smart phones and telecommunications hardware and software – using ScaleBase to guarantee the availability of its distributed application and database infrastructure
• Mozilla – using ScaleBase to maximize the scalability, availability and performance of its online app store: Mozilla Marketplace
• Finger Foods Studios, the up-and-coming game developer company, which, just last month, selected ScaleBase to scale out databases in preparation for an upcoming interactive game launch
• App Dynamics – using ScaleBase to manage and scale its complex database environment

“The database landscape has changed considerably in recent years with the emergence of new offerings driven by the need to process the increased volume and velocity of data, and the shift to scale-out, distributed architecture,” said Matt Aslett, research manager, data management and analytics, 451 Research. “We have also seen increased desire from IT managers, database administrators and developers alike to rethink their assumptions about databases – still the heart of any strategic IT initiative – in order to meet demands for performance, reliability and economics.”

In addition to winning many competitive deals in 2012, ScaleBase had a breakout year, including:

• Raising $10.5M in venture funding from Bain Capital Ventures, Ascent Venture partners and Cedar Fund
• Signing strategic partnerships with industry giants Amazon Web Services and HP Cloud Services
• Forming a technical partnership with Codership for use of its Galera product
• Doubling in size, with expanded leadership, sales, marketing and engineering teams
• Moving to new corporate headquarters with over 15,000 square feet, to handle the company’s continued growth

About ScaleBase
ScaleBase allows apps to cost-effectively scale to an infinite number of users, while increasing performance and maintaining the existing relational database. ScaleBase dynamically scales out relational databases. ScaleBase virtualizes a distributed database environment, removing complexity, delivering real-time elasticity and increasing availability – all without requiring any changes to the existing infrastructure.

Media Contact:
Rachel Adam
radam@corporateink.com
617-969-9192

This webinar will examine the benefits of Read-Write splitting. To register, click here.

There are thousands of new online and mobile apps launching every day…but what happens when demand climbs for these apps and databases can’t keep up?  The long-term success of any app hangs on a company’s ability to provide uninterrupted access and availability – translation: Database performance and scalability.

Read write splitting is a great way to scale out your database. Just use a replicated cluster (master(s), slaves), those are commodity shared nothing database servers, and distribute sessions workload across them, and gain increasing throughput,  and better resource utilization where replication slaves can be used to offload read activity from the master database. It’s simple to understand and simple to deploy.

This webinar will explore the secrets, dos and don’ts, benefits and caveats behind R/W Splitting. We’ll discuss the following:

1. What are the principles for R/W Splitting in a way to ensure as even session distribution as possible across servers.
2. Can write-mostly application scale with R/W Splitting? Absolutely! See how.
3. Can I also gain performance increase in addition to scaling my throughput? Absolutely! See how.
4. Replication lag and “reads after writes”. How those can be overcome?

We’ll cover how ScaleBase provides transparent data distribution to its clients, overcoming caveats, hiding the complexity involved in data distribution, and making it transparent to the application.   ScaleBase is specifically designed to scale next generation applications without requiring any changes to the existing infrastructure.  Below please find our series of webinars addressing these topics:

(Completed) Aug 16 & Sept 20: Scaling MySQL: ScaleUp versus Scale Out: This webinar will examine best practices around scaling MySQL databases
(Completed) October 23:  Methods and challenges to Scale out a database
(Completed) December 13: Automated data distribution and parallelization

 THIS WEBINAR (Completed): January 17:  Catch 22 of read-write splitting

Please join us as Doron Levari, the CTO of ScaleBase discusses the benefits of automatic data distribution.  Doron is a long-time veteran of the database industry.  He has extensive experience in building and scaling-out database systems. Doron is also the publisher of the Database Scalability Blog, where he enjoys discussing challenging database scalability issues such as big data, throughput, complexity, virtualization and global distribution.

CLICK  HERE  TO  REGISTER

Apple did it. Amazon did. So did Pinterest.

In the past six months, all three sites went down – at the wrong time – because their databases couldn’t keep up with consumer demand. In every case, unplanned peaks in user traffic pounded the site, and brought performance to a screeching halt.

In this new world of immediate experience and gratification, the database is rapidly becoming the company. Consider Amazon and Pinterest: There’s no storefront, no customer service – they live and die based on each user’s experience. More than ever, that experience is backed every step of the way by data, which means that the dark corners of data performance risk are becoming a bet-the-company vulnerability.

If your data isn’t killing your database today, it will. Maybe next month; maybe next year.

To add a little perspective, one of the largest wireless providers in the UK – O2 – is currently spending close to $20 million in an effort to replace its database following two recent outages that impacted millions of customers. Derek McManus, COO of O2 UK wrote in a blog post that the company is, “…extremely disappointed to have let our customers down again.” He adds that O2 UK is “…not prepared to risk this happening to our customers for a third time and are implementing a proven alternative solution.”

On the flip side, you can get ahead of this chase for big data. It may mean rethinking how big databases are built for growth, because the underlying assumptions of predictable behavior are obsolete.

For just about every company, managing and exploiting the potential of ‘big data’ will be the #1 business opportunity before 2013 is out. Even if your database doesn’t seem like an under-performing asset today, it could easily become one within two or three quarters.

The biggest issue is performance – and staying ahead of the tidal wave of transactions. That’s especially challenging when the ‘conventional wisdom’ about big data points to the importance of analysis. Indeed, it’s the analysis that can be mined for sentiment, patterns, and, once you can decode it, predictability, new opportunities and money.

But it’s the transactions that underlie this intelligence. And it was the breathtaking volume of transactions that caused Amazon, Pinterest and Apple to go dark. Simply too much unexpected activity, likes, posts and uploads. And that – like it or not – is the future of big data. Peaks. Valleys. And not always when you expect them.

Avoiding this mineshaft is, surprisingly, possible. It’s not expensive, either. But it does mean toppling a few sacred cows.

For example, companies like Mozilla – which recently launched an online app store – are putting database scalability and performance systems and solutions in place before they build or launch new apps – in order to guarantee the company will be able to support its anticipated transaction volumes. 

Size matters. But not the way you think.

To read the rest of the article, click here.

During last weekend’s frenzied holiday shopping, online retailers pushed the limits of their databases. The strain looks likely to continue during the next four weeks, as retailers continue to promote discounts and incentives in virtually every combination possible.

One way online retailers can prepare for those stressful traffic loads, and handle seasonal jumps in activity, is to optimize their databases. I spoke with Paul Campaniello, vice president of global marketing at ScaleBase, to discuss how the implementation of practices, including distributed databases, can help prevent ecommerce disaster.

SPfR: The holiday season is in full swing. Cybersales were up this year. Have performance expectations changed in recent years?

Campaniello: Performance is critical. So much of what we do is making sure [performance goals are met]. Today, there are many next-gen apps out there — not the traditional Oracle, SAP, and PeopleSoft — but apps like Facebook and Twitter, which are Web based. Our solution is built on MySQL DB, just like Facebook.

SPfR: What do solution providers need to be mindful of when working with retail customers?

Campaniello: What happens when everyone, for example, goes to Zappos and clicks on the same pair of $400 Jimmy Choo shoes? You click into or out of the cart, and you “get the hourglass.” If you “get the hourglass,” that’s a database issue. When you try and optimize a transaction, what you’re really trying to manage is the scale and flow, power and speed of the communication between the application and the database.

SPfR: Some might wonder, why not over-provision? Better safe than sorry, no?

Campaniello: We just did a Webinar and talked about SPRAIN pain: Scalability, Performance, Relaxed consistency, Agility, Intricacy, and Necessity. The idea is that when you stretch a database beyond its normal capacity, SPRAIN will stretch the database. You can solve the problem by throwing hardware at it. But if you don’t look at ways to scale your database, you’re not fixing the underlying problem. You want to find a way to scale your database.

To read the rest of the article, click here.

New, On-Demand Webinar Co-Hosted by 451 Research and ScaleBase Weighs Pros & Cons of Database and Scalability Options

BOSTON – November 28, 2012 — Next gen app providers worldwide are struggling to scale databases in-step with demand. In a live webinar co-hosted by ScaleBase and 451 Research earlier this month, ScaleBase found that 64 percent of attendees had considered completely ripping out and replacing their underlying databases in order to meet growing demand for apps. That’s a serious undertaking – with a hefty price tag.

In addition, ScaleBase found that:

• 48 percent of those who attended the webinar are actively adding new hardware (scaling up) in order to address database scalability issues – a short-term, band-aid fix, that’s extremely costly
• 13 percent are manually distributing data across their databases – time intensive and riddled with human error
• 13 percent are neck-deep in changing their underlying infrastructure – which disrupts business, delays innovation and requires new technical skills
• 26 percent are currently doing nothing, however, rather than putting their databases, reputation and revenue at risk, they are educating themselves – validating the reality that everyone must have a scale out plan

“Database users – particularly MySQL users – have never had more choice when it comes to database scalability, which makes picking the best, long-term solution challenging,” said Matt Aslett, research manager, data management and analytics at 451 Research. “Deeply understanding the pros and cons of each option is critical to making the right database and scalability decisions.”

Aslett joined MySQL pioneer Doron Levari, CTO of ScaleBase, and industry veteran Paul Campaniello, VP of global marketing at ScaleBase, in a live webinar earlier this month called “Choosing a Next-Gen Database: The New World Order of NoSQL, NewSQL & MySQL.” Download the webinar to learn more about:

• The increasingly complex and ever-changing database market
• The benefits and drawbacks of NoSQL, NewSQL & MySQL databases
• Real-world examples of scalability success stories

About ScaleBase:
ScaleBase enables next generation apps – and the massive transactional processing requirements of big data – all without requiring any changes to the existing infrastructure.

The ScaleBase Data Traffic Manager dynamically scales databases to meet changing business demands. ScaleBase virtualizes complex database environments, providing a unified point of management while delivering real-time elasticity and increasing availability. ScaleBase is an authorized Amazon and Oracle Partner and its customers span a wide range of industries including online gaming companies, digital media providers, social networks and enterprises. The company is venture-backed and based in Newton, MA. For more information, visit www.scalebase.com.

Media Contact:
Rachel Adam
radam@corporateink.com
617-969-9192

This webinar will examine the benefits of automatic data distribution. To register, click here.

There are thousands of new online and mobile apps launching every day…but what happens when demand climbs for these apps and databases can’t keep up?  The long-term success of any app hangs on a company’s ability to provide uninterrupted access and availability – translation: Database performance and scalability.

This webinar will explore the secrets, dos and don’ts, benefits and caveats behind data distribution and parallelization. Automatic data distribution is by far the best way to scale your database, distributing the data as well as session load among commodity shared nothing database servers.  We’ll discuss the following:

• What are the principles for distributing the data, in a way to ensure as even distribution as possible as well as ensure distribution of the sessions across servers.
• Parallelism in a high-throughput OLTP environment - good or bad?
• How can data from different nodes can be queried in the same query, how to handle GROUP BY, ORDER BY, LIMIT and so on.

We’ll cover how ScaleBase provides transparent data distribution to its clients, overcoming caveats, hiding the complexity involved in data distribution, and making it transparent to the application.   ScaleBase is specifically designed to scale next generation applications without requiring any changes to the existing infrastructure.  Below please find our series of webinars addressing these topics:

(Completed) Aug 16 & Sept 20: Scaling MySQL: ScaleUp versus Scale Out: This webinar will examine best practices around scaling MySQL databases
(Completed) October 23:  Methods and challenges to Scale out a database

THIS WEBINAR: December 13:  Automated data distribution and parallelization
January 17:  Catch 22 of read-write splitting

Please join us as Doron Levari, the CTO of ScaleBase discusses the benefits of automatic data distribution.  Doron is a long-time veteran of the database industry.  He has extensive experience in building and scaling-out database systems. Doron is also the publisher of the Database Scalability Blog, where he enjoys discussing challenging database scalability issues such as big data, throughput, complexity, virtualization and global distribution.

CLICK  HERE  TO  REGISTER

Booth Number 330

ScaleBase is proud to be a sponsor of Amazon Web Services re: Invent

Please join us at Amazon Web Services re: Invent, the first global AWS customer and partner conference. AWS re: Invent will feature deep technical content on popular cloud use cases, new AWS services, cloud migration best practices, architecting for scale, operating at high availability and making your cloud apps secure.

Industry Leading Database Analyst Matt Aslett, MySQL Pioneer Doron Levari and Industry Veteran Paul Campaniello Host Webinar on The New World Order of NoSQL, NewSQL & MySQL

BOSTON – November 7, 2012 — Picking the wrong database can result in slow performance or downtime, frustrated customers and lost revenue.  But navigating the new world order of next-gen databases is a daunting task.

Join Matt Aslett, research manager for data management and analytics at 451 Research, Doron Levari, CTO at ScaleBase and Paul Campaniello, VP global marketing at ScaleBase, for a webinar where they’ll share important insight into:

• The increasingly complex and ever-changing database market
• The benefits and drawbacks of NoSQL, NewSQL & MySQL databases
• Real-world examples of scalability success stories

WHAT: Choosing a Next-Gen Database: The New World Order of NoSQL, NewSQL & MySQL

WHEN: Tuesday, November 13, 2012 at 12:00 p.m. EST

WHO: Matt Aslett, Research Manager, 451 Research
Doron Levari, CTO at ScaleBase
Paul Campaniello, Vice President of Global Marketing at ScaleBase

HOW: Sign up today

“Next-gen databases are absolutely critical to ensuring the availability of next-gen apps,” said Levari.  “Choosing which database to bet on is incredibly important; it’s a decision you only want to have to make once.”

About ScaleBase
ScaleBase enables next generation apps – and the massive transactional processing requirements of big data – all without requiring any changes to the existing infrastructure.

The ScaleBase Data Traffic Manager dynamically scales databases to meet changing business demands. ScaleBase virtualizes complex database environments, providing a unified point of management while delivering real-time elasticity and increasing availability. ScaleBase is an authorized Amazon and Oracle Partner and its customers span a wide range of industries including online gaming companies, digital media providers, social networks and enterprises. The company is venture-backed and based in Newton, MA. For more information, visit www.scalebase.com.

Media Contact:
Rachel Adam
radam@corporateink.com
617.696.9192

Choosing a Next-Gen Database: The new world order of NoSQL, NewSQL & MySQL
Tuesday, November 13, 2012, 12:00 PM – 1:00 PM EST

The database market is becoming increasingly complex and is changing on an almost daily basis.  Matt Aslett is the Research Manager for Data Management and Analytics at 451 Research.  He has overall responsibility for the coverage of operational and analytic databases, with a specific focus on relational and non-relational databases.

Please join us as Matt breaks down this ever-changing market.  He will be discussing the benefits and drawbacks of NoSQL, NewSQL & MySQL databases and exploring real-life use cases for each. Joining Matt will be Doron Levari and Paul Campaniello, both from ScaleBase.

Doron and Paul will follow Matt and will be discussing specific use cases of ScaleBase’s Data Traffic Manager.  Doron, ScaleBase CTO is a long-time veteran of the database industry with extensive experience in building and scaling-out database systems as well as the organizations and infrastructure necessary to support them. Paul, ScaleBase Vice President of Marketing is a technology veteran with 25 years of database/virtualization experience.

ScaleBase enables next generation applications that require big data transactional processing, without changing the existing infrastructure. The ScaleBase Data Traffic Manager dynamically virtualizes and scales standard relational databases to meet changing business demands.

ScaleBase, a Newton, Mass.-based startup that helps companies keep fast-scaling databases up-and-running, today announced that it has landed $10.5 million in series B funding, led by Bain Capital Ventures and Ascent Venture Partners, with participation from its existing investor, Cedar Fund. Having raised $4 million from Cedar in 2010, the investment brings the startup’s total funding to just under $15 million.

As scores of new web and mobile apps launch every day, increasingly companies are finding themselves working overtime to manage the intense processing requirements of big data and struggling to preserve up-time. For this reason, ScaleBase sees a big market opportunity for any company offering uninterrupted database performance solutions.

Being able to deliver realtime scalability obviously can have a big effect on application performance and has the benefit of reducing over-provisioning, which has the tendency to eat holes in the company coffers.

While it’s an auspicious problem for a company to have, exploding user bases and, in turn, significant increases in data production require companies to move fast to scale their databases. Naturally, processing these transactions can be stressful and ridiculously challenging depending on infrastructure and available resources.

More established players had to create ad hoc, internal solutions to solve these problems, but not every company is fortunate to have the available capital that scaling demands. That’s where ScaleBase comes in. As one might expect, high-growth and increasingly active spaces like online gaming and digital media represent big market opportunities for the company.

To read the rest of the article, click here.

Another day, another database company on my radar. This one’s a little different, though.

ScaleBase, a Newton, MA, startup that is trying to enhance the capabilities of existing databases, has raised a $10.5 million Series B funding round led by Bain Capital Ventures and Ascent Venture Partners. Previous investor Cedar Fund also participated in the round, which brings ScaleBase’s total funding to about $15 million.

The startup also announced a new CEO as of today, Ram Metser, who joined ScaleBase as executive chairman in June. Metser, the former CEO of Guardium (acquired by IBM in 2009), succeeds Doron Levari, the founder and now chief technology officer of ScaleBase.

In the IT world, it seems everyone and their brother is trying to develop software that makes database systems (such as MySQL) more scalable and able to handle the explosion of queries and transactions coming through new Web and mobile apps. ScaleBase does this by taking a virtualization approach to managing database loads, so that businesses can still use their existing infrastructure and applications. That’s the idea, anyway. Its big customers include Autodesk and Mozilla.

To read the rest of the article, click here.

Newton startup Scalebase, whose software aims to enable Web firms to rapidly grow their databases, on Wednesday announced a $10.5 million Series B round that includes new backers Bain Capital Ventures and Ascent Venture Partners. The two Boston-based venture capital firms were joined by existing backer Cedar Fund of Israel and Waltham in the round, the company said.

Scalebase also announced that its new CEO is Ram Metser, formerly chief executive of Waltham database security firm Guardium, acquired by IBM (NYSE: IBM) in 2009 for a reported $225 million. Metser had served as executive chairman at Scalebase since the spring.

The company was founded in 2010 by Doron Levari, who’d held the CEO role and is now the firm’s CTO.

In an interview, Metser said Scalebase’s middleware is targeted at companies with explosive growth in both their creation of data and the size of their user base. Those companies face challenges around scaling their databases to process all of the transactions, and can see their growth held back as a result, he said.

“Companies like Facebook had to deal with this problem before Scalebase existed, so they solved the problem with internal resources, and invested a lot,” Metser said. “We are solving this problem for the next companies that are like that — that have massive data growth, and growth to hundreds of thousands of users very quickly.”

To read the rest of the article, click here.

Explosion of Apps and Big Data Transactions Fuel Rapid Adoption of ScaleBase’s Innovative Database Virtualization Solution

BOSTON, October 17, 2012 — ScaleBase, the company that keeps next gen apps and business-critical databases up-and-running, today announced $10.5 million in Series B funding from three of the most widely respected technology investors: Bain Capital Ventures, Ascent Venture Partners and Cedar Fund. Bain Capital Ventures and Ascent Venture Partners led the round, with participation from existing investor, Cedar Fund.

“Market demand for uninterrupted database performance is growing at an unprecedented rate as thousands of new online and mobile apps launch daily, and companies struggle to keep up with the massive transactional processing requirements of big data,” said Ram Metser, newly named CEO and former executive chairman at ScaleBase.  “This investment is a clear validation of the tremendous market opportunity and our solution.”

“Delivering real-time database scalability dramatically improves application performance and availability while also reducing costly over-provisioning and delivering a demonstrable customer ROI,” said Ben Nye, managing director at Bain Capital Ventures.

ScaleBase – which backs some of the fastest growing databases, including Mozilla’s and one of the world’s largest mobile providers – is raising the bar on database performance.  The company’s Data Traffic Manager delivers real-time database scalability and availability – without changing the existing ecosystem – eliminating worries around database failures and excessive infrastructure costs. Doron Levari, founder and CTO will continue to be heavily focused on product innovation during the company’s next phase of growth.

“Organizations worldwide are struggling to meet their customers’ ever-increasing expectations for database scalability,” said Geoff Oblak, general partner at Ascent Venture Partners. “With their innovative database virtualization solution, ScaleBase has an explosive market opportunity to change the way companies create and launch next gen apps.  We’re also thrilled to work again with Ram Metser and other team members again on another successful venture.”

The new funding will fuel product innovation, research and development, and sales and marketing expansion. Ben Nye and Geoff Oblak will join Motti Vaknin, partner at Cedar Fund on ScaleBase’s board of directors.

“Having worked with ScaleBase founders from seed stage, we’ve seen firsthand how the team’s deep understanding of the market is creating an industry leading solution,” said Motti Vaknin.  “We’re excited to have Bain and Ascent join Cedar Fund in accelerating ScaleBase’s growth.”

About Bain Capital Ventures
Bain Capital Ventures is the venture and growth affiliate of Bain Capital, headquartered in Boston. Bain Capital Ventures has over $2 billion under management and invests in healthcare, business services, internet, consumer and retail, mobile and software companies across all stages of a company’s development. Bain Capital Ventures leverages the consulting and operating backgrounds of its professionals, broad firm resources, and a 28-year heritage of successful investing to partner with entrepreneurs and management teams to build large, profitable businesses that are leaders in their space. Bain Capital’s history of investing in venture and growth-stage companies dates back to 1984. Since then, the firm has made over 125 venture and growth-stage investments in companies such as Archer Technologies, DoubleClick, Gartner Group, iPay Technologies, Liberty Dialysis, LinkedIn, MinuteClinic, ProfitLogic, Staples, SolarWinds and Taleo. Learn more at www.baincapitalventures.com.

About Ascent Venture Partners
Ascent Venture Partners (www.ascentvp.com) is dedicated to investing in innovation for the enterprise. In backing more than 100 early-stage, emerging technology companies since 1985, Ascent has remained committed to its mission of partnering with exceptional entrepreneurs striving to build innovative market leaders. Ascent’s investments have yielded powerful results generating more than $10 billion in enterprise value, which speaks to the firm’s deep knowledge, experience, commitment, and networks. The Ascent investment team manages five venture funds with total commitments of more than $450 million, and is located in Boston, Mass.

About Cedar Fund
Cedar Fund is an international venture capital firm with offices in Israel and Boston that invests in high technology Israel-related companies. With its investment track record and over $325 million under management, Cedar Fund is among the most notable and active venture firms focusing on Israel-related investments. Cedar Fund invests in outstanding entrepreneurs pursuing high growth markets with distinguished technologies in enterprise software, Internet, mobile, digital media, CleanTech, networking and telecommunications. While Cedar invests in all stages, it concentrates on early stage, including Pre-Seed® (pioneered by Cedar and includes companies such as BigBand and Onaro), seed and first round (including companies such as Guardium). For more information about Cedar Fund, please visit www.cedarfund.com.

About ScaleBase
ScaleBase enables next generation apps – and the massive transactional processing requirements of big data – all without requiring any changes to the existing infrastructure.

The ScaleBase Data Traffic Manager dynamically scales databases to meet changing business demands. ScaleBase virtualizes complex database environments, providing a unified point of management while delivering real-time elasticity and increasing availability. ScaleBase is an authorized Amazon and Oracle Partner and its customers span a wide range of industries including online gaming companies, digital media providers, social networks and enterprises. The company is venture-backed and based in Newton, MA. For more information, visit www.scalebase.com.

Media Contact Information:
Rachel Adam
617-969-9192
radam@corporateink.com

This webinar will examine best practices around scaling MySQL databases. To register, click here.

There are thousands of new online and mobile apps launching every day…but what happens when demand climbs for these apps and databases can’t keep up?  The long-term success of any app hangs on a company’s ability to provide uninterrupted access and availability – translation: Database performance and scalability.

ScaleBase is specifically designed to scale next generation applications without requiring any changes to the existing infrastructure.  Below please find our series of webinars addressing these topics:

(Past) Aug 16 & Sept 20: Scaling MySQL: ScaleUp versus Scale Out: This webinar will examine best practices around scaling MySQL databases

(Completed) October 23:  Methods and challenges to Scale out a database
December 13:  Automated data distribution and parallelization
January 17:  Catch 22 of read-write splitting

Please join us as Doron Levari, the CTO of ScaleBase discusses scaling up versus scaling out.  Doron is a long-time veteran of the database industry.  He has extensive experience in building and scaling-out database systems. Doron is also the publisher of the Database Scalability Blog, where he enjoys discussing challenging database scalability issues such as big data, throughput, complexity, virtualization and global distribution.

CLICK  HERE  TO  REGISTER

Industry’s First Unified Database Scalability & Replication Solution Now Available for MySQL Environments

PERCONA LIVE – NEW YORK – October 1, 2012 — ScaleBase, the company enabling next generation applications that require big data transactional processing, and Codership, the market leader in synchronous multi-master replication, are teaming up to deliver the industry’s first unified database scalability and replication solution. Translation: Ultimate database and application performance – with the highest availability and data durability available today.

“Downtime and data loss are damaging, costly, and no longer acceptable now that they’re avoidable,” said Doron Levari, founder and CEO of ScaleBase.  “By bringing together these two best-of-breed database solutions, our customers can quickly and effectively scale and strengthen database performance to meet their customers’ ever-increasing demands.”

This partnership combines the functionalities of ScaleBase’s Data Traffic Manager with Codership’s Galera Cluster for MySQL to:

• simplify and automate the difficult and often manual process of moving and managing data
• guarantee database continuity, and compliance with SLAs
• ensure business-critical apps are up-and-running, 24/7
• provide a unified view of all data, regardless of location

“Database scalability and replication are critical to business continuity,” said Seppo Jaakola, CEO of Codership. “Our joint customers rely on us for application availability, reliability, durability and overall database performance.”

ScaleBase eliminates application and database infrastructure complexity by enabling a fast and efficient response to dynamic business requirements.  The company’s Data Traffic Manager provides an abstraction layer that delivers real-time scalability and availability – all without requiring changes to existing infrastructure.

Codership develops innovative replication and clustering solutions for open source databases. Codership’s flagship product, The Galera Cluster for MySQL, has been adopted by thousands of users worldwide.

About Codership
Codership has extensive experience in developing several widely used MySQL clustering solutions.  Codership began development on The Galera Cluster in 2007.  Since that time it has has been adopted by thousands of users.  Codership is an active participant in the open source community. For more information about Codership, please visit www.codership.com

About ScaleBase
ScaleBase enables next generation apps – and the massive transactional processing requirements of big data, all without requiring any changes to the existing infrastructure.

The ScaleBase Data Traffic Manager dynamically scales databases to meet changing business demands. ScaleBase virtualizes complex database environments, providing a unified point of management while delivering real-time elasticity and increasing availability. ScaleBase is an authorized Amazon and Oracle Partner and its customers span a wide range of industries including online gaming companies, digital media providers, social networks and enterprises. The company is venture-backed and based in Newton, MA. For more information, visit www.scalebase.com.

Media Contact Information

ScaleBase
Rachel Adam
Email: radam@corporateink.com
Phone: (617) 969-9192

Codership
Sakari Keskitalo
Email:sakari.keskitalo@codership.com
Phone: +358 50 5179059

Innovative Database Company Backs Web 2.0 Industry with Advanced Database Technologies 

 BOSTON — August 21, 2012 —Data center outages – which typically last 90 minutes or more – can cost companies more than $500,000 per incident.  That’s in addition to a tarnished brand, and backlash from customers and prospects who expect 24/7 availability – especially from companies offering next-generation apps.

That’s why innovative organizations like Mozilla,  App Dynamics and others have chosen ScaleBase to back their online apps – maximizing database scalability, availability and performance.

“Next-gen app companies need comprehensive, SQL-aware solutions that deliver scalability and availability,” said Sheeri Cabral, database administrator/architect at Mozilla and a widely respected MySQL database visionary. “ScaleBase has a unique ability to distribute data to multiple datacenters across distributed geographies – all while centralizing the management of it – addressing a significant concern for Web companies that need top performance at all times.”

With thousands of new online and mobile applications launching daily, ScaleBase is empowering online gaming companies, digital media providers, social networks and enterprises to think big – without having to worry about database failures, back-ups or infrastructure costs.

“Companies can’t install a new database every time their business grows, volume increases, or online applications outgrow existing infrastructure,” said Doron Levari, founder and CEO of ScaleBase.  “The ability to dynamically adapt to spikes in activity, without interruptions in service or hundred-thousand dollar hardware investments is critical – especially with the massive transactional processing requirements of big data.”

ScaleBase eliminates application and database infrastructure complexity by enabling a fast and efficient response to dynamic business requirements.  The company’s Data Traffic Manager provides an abstraction layer that delivers real-time scalability and availability – without requiring changes to existing infrastructure.

“There is no question that a need exists for database solutions specifically designed to accommodate the increased level of complexity associated with next-gen app companies,” said Paul Burns, Neovise analyst. “ScaleBase’s ability to simplify these environments while seamlessly scaling them gives users a leg-up on the competition.”

About ScaleBase
The ScaleBase Data Traffic Manager dynamically manages and scales databases to meet changing business demands. ScaleBase provides an abstraction layer with a unified point of management for a distributed database environment; removing complexity, delivering real-time elasticity and increasing availability – all without requiring any changes to the existing infrastructure. ScaleBase is an authorized Amazon and Oracle Partner and its customers span a wide range of industries including online gaming companies, digital media providers, social networks and enterprises. The company is venture-backed and based in Newton, MA.

Media Contact Information
Rachel Adam
Email: radam@corporateink.com
Phone: (617) 969-9192

MySQL database management tool ScaleBase virtualizes MySQL database, spreading database load into smaller bite-size chunks

As an open source company, Mozilla developers make a lot of different versions of software code each day, and part of Sheeri Cabral’s job to keep track of them all: which ones work, which don’t, how many times they’ve been downloaded, and which have a bug that needs to be fixed.

To do that, the makers of the Firefox browser have a MySQL database, the common open source structured database system, which organizes the information in a table format. A few months ago Cabral, who is a database administrator and architect for Mozilla and a MySQL community contributor, began running into issues as the database grew to over 100GB. “If that database doesn’t work, the downloads aren’t available,” she says, emphasizing the importance of the database.

Typically the solution to such a problem is to throw more compute capacity at the server housing the database, or potentially switching from hard drive spinning disks to solid state drives, says Paul Burns, an analyst at Neovise. But Cabral found a different solution: Instead of having this one single database, Mozilla has in effect virtualized its database by splitting it up into a group of clusters, each holding a portion of the database. Using technology from a company named ScaleBase, now when a query is made the ScaleBase software identifies the cluster where the data is stored so that the entire database doesn’t have to be searched. This speeds performance without adding additional hardware. “This is not an easy thing to do,” Cabral says, “but they seem to have done it and it’s working.”

To read the rest of the article, please click here.

Summary: Organizations need to compile and hold larger amounts of data. Many big data tools are useful when the goal is discovery and analysis of that data. What needs to be done if a transactional system needs access to a huge, rapidly changing data store.

To read the whole story, click here.

October 1-2, 2012

New York

Discover the Power of MySQL » MySQL is the world’s most popular open-source database, powering web-scale applications such as Facebook, YouTube, and Twitter. MySQL continues to evolve rapidly, reaching more markets and powering more applications every day. Click here to register for the conference.

Just like every closer needs a setup guy, every next-gen application provider needs a partner that can facilitate performance

We see thousands of new online and mobile apps launching every day.  Cool stuff – but what happens when demand climbs and databases can’t keep up?

Facebook Blames Outage On Database Failure

RBS Bank joins the IT failures ‘Hall of Shame’

In other words, headlines we’d all like to avoid.

The long-term success (and reputation) of any online app or store hangs on a company’s ability to provide uninterrupted access and availability.  Translation: Database performance and scalability.

That’s why smart companies, like Mozilla, are thinking about database performance first.

Mozilla’s using ScaleBase’s Data Traffic Manager to maximize availability and scalability of databases worldwide in advance of launching its much-anticipated online app store: Mozilla Marketplace. The new marketplace will give app developers a cost-effective, high-performance platform for creating and delivering applications, and consumers a one-stop-shop for downloading mobile apps.  Once the store launches, ScaleBase’s unique ability to distribute data to multiple datacenters across distributed geographies – all while centralizing the management of it – will be used to move relevant data to datacenters close to each customer’s location.  A database scalability strategy only the most innovative companies are adopting.

Additionally, with ScaleBase difference, you’ll never know when there’s an outage because the data is distributed across multiple locations.

Every next-gen app and app-store provider should have the same goal: Deliver the best possible service to customers – with around-the-clock access.  And for our friends at Mozilla, perhaps a news story that looks something like this: “Always-Available Online App Store First Choice for Buyers and Developers.”

Database Scalability Start-Up Showcases Significant Leadership and Customer Momentum
BOSTON, MA, June 20, 2012 — Ram Metser, a software veteran with a proven record of growing emerging technology companies, has joined ScaleBase, the database scalability company, as Executive Chairman.  Metser brings 25 years of leadership and business building experience – most recently as CEO of Guardium, where he led the company from start-up to market leader – and ultimately acquisition by IBM.  At ScaleBase, Metser will be responsible for overall strategy execution, focusing on driving company growth.

“ScaleBase is delivering real value by enabling next generation apps and the transactional processing requirements associated with big data,” said Metser.  “I am thrilled to work with the team, leveraging the company’s unique and innovative technology into a rapidly expanding market.  I look forward to building out the organization and continuing its high growth trajectory.”

ScaleBase is experiencing significant growth and that speaks volumes to the value its solution delivers. ScaleBase reduces time to market for new apps from months to days.  ScaleBase enables these apps to scale on demand and deliver high availability – all while significantly reducing the complexity of an organization’s overall application landscape. ScaleBase deploys its solution on the cloud or on premise.

“This is an exciting time at ScaleBase – until now the company has been focusing on developing a superior technology that addresses a tangible business problem,” said Motti Vaknin of Cedar Fund. “As the company continues to grow, adding experienced, tested industry leaders to the team is critical to its continued success. Ram has the proven ability to lead companies to market leadership.”

Within the past six months, the company has added 10 new customers and three new members to its executive team. Other additions to ScaleBase’s executive team include:

• Michael Castricone, Vice President of Finance and Administration who brings more than 25 years of experience and also served as a member of the Guardium leadership team.
• Paul Campaniello, Vice President of Global Marketing, who brings more than 25 years of experience working with start-up software companies, including Lumigent, Precise and Savantis.
• Rob Levine, Vice President of Worldwide Sales who brings more than 25 years of sales leadership experience with software solution companies, including Onaro, NetApp and e.piphany.

ScaleBase eliminates complexity from organization’s application and database infrastructure by enabling a fast and efficient response to dynamic business requirements.  The company’s Data Traffic Manager provides an abstraction layer that delivers real-time scalability and availability – all without requiring any changes to the existing infrastructure.

About ScaleBase
ScaleBase enables next generation applications – and the massive transactional processing requirements of big data, without requiring changes to the existing infrastructure.

The ScaleBase Data Traffic Manager is middleware that dynamically manages and scales databases to meet changing business demands. ScaleBase provides an abstraction layer with a centralized point of management for a distributed database environment; removing complexity, delivering real-time elasticity and increasing availability – all without requiring any changes to the existing infrastructure.  ScaleBase’s customers span a wide range of industries including SaaS companies, online gaming companies, digital media providers, social networks and enterprises.  The company is venture-backed and is based in Newton, MA.

Media Contact Information
Rachel Adam
Email: radam@corporateink.com
Phone: (617) 969-9192

AppDynamics picks ScaleBase for sharding over Clusterix

Find out why application performance management company AppDynamics chose ScaleBase over the other scaling/sharding technologies.

If you polled small to midsize tech teams on their biggest database headaches, cost would be at the top of the list — without question. If you haven’t already run into this, the number one reason (and complaint we hear all the time) is hardware.

Hardware is pricey. And time consuming to implement, plus there’s a learning curve — all of which create problems for most of the companies we come across where the primary concern is instant database scalability to meet user demands.

Echoing this, Boris Livshitz, Sever Data Lead at AppDynamics, a ScaleBase customer, explained what drove the company to seek out a new database scalability solution to SearchDataManagement.com:

From the [AppDynamics] founder all the way down, everyone had been asking for an architecture that can scale, and our customers had been asking for an architecture that would scale because they would see performance problems. They want to instantly scale and they want to make sure that we can instantly scale along with them.

And what was the hold up with most of the solutions they tested?

It’s the hardware that really makes it expensive, and you can’t really negotiate that stuff.

So where did AppDynamics turn?

AppDynamics first began looking into database sharding technologies about a year and a half ago, when it became evident that the company needed to scale its MySQL implementation with the needs of its customers — and that continuing to throw hardware at the problem would eventually become prohibitively expensive.

For some companies, throwing new, expensive hardware at the database to increase performance is fine — but for others, like AppDynamics, and web 2.0 entrepreneurs looking to get their venture off the ground, it just isn’t a viable or strategic option.

We’re watching the database industry evolve faster than ever and there are sky high expectations from users for immediate access to applications.

Here’s what we offer: No hardware installation. No changes to existing infrastructure. Instant scalability and the ability to adapt to dynamic business environments.

Scalebase was recently mentioned in Paul Burns article, ‘Shard’ Your Database & Speed Analytics Processing, on All Analytics.com

Check around, and you’ll see a small but growing number of companies — as well as open-source offerings — that deliver various types of sharding support. Some companies provide automatic sharding, which removes the difficulty of partitioning a database into shards. ScaleBase, for example, provides automated sharding and a platform that isolates applications from any changes. This means analytics applications can take advantage of sharded databases without any code changes.

Read the full article to learn more about database sharding and how this technique can help boost performance of your analytics environment.

Cloud Application Management Provider Ensures Application Availability

BOSTON, MA. May 15, 2012 — ScaleBase, the database scalability company, announced today that AppDynamics has selected its Data Traffic Manager to help the company manage and scale its complex database environment.

AppDynamics works in very large customer environments to provide them deep visibility into their mission critical applications, even in high-volume production. The company’s customer base touches a variety of key industries including eCommerce, entertainment, media, gaming, government, education and many more.

The ScaleBase Data Traffic Manager allows AppDynamics to provide the highest possible service level agreements (SLAs) for its data intensive product to customers by providing dynamic, real-time database elasticity. The solution also gives AppDynamics visibility across its complex application and database infrastructure, with a single point of management and control. To learn more about the solution, please request a copy of the case study here.

“We’re setting the standard for a new kind of application performance management solution–one specifically designed for the new environments of today, with more moving parts, a higher rate-of-change and a faster growing customer base,” said Boris Livshutz, Server Data Lead for AppDynamics. “These new environments carry with them a new level complexity – with ScaleBase we are able to simplify these environments while seamlessly scaling them.”

ScaleBase eliminates complexity from organization’s application and database infrastructure by enabling a fast and efficient response to dynamic business requirements. The company’s Data Traffic Manager is middleware that delivers real-time database elasticity that increases database availability without requiring any changes to existing infrastructure. ScaleBase is working with businesses in a wide variety of industries where database elasticity and availability are critical to the success of the business, including large enterprises, SaaS providers, online gaming, digital media providers and social networks.

“We’re changing the way that businesses think about databases,” said Doron Levari, founder and CEO of ScaleBase. “The industry is at a critical turning point and margins for database failures are razor thin. ScaleBase has created a platform that lets businesses focus on the development of their own innovative solutions rather than managing and purchasing database infrastructure.”

—

About AppDynamics
AppDynamics is the leading provider of Software-as-Service (SaaS) and on-premise application performance management for modern application architectures in both the cloud and the data center. The company delivers solutions for highly distributed and agile environments, helping companies such as Priceline, TiVo, AMICA Insurance, Hotels.com, StubHub, DSW, Staples, Insight Technologies, Abercrombie & Fitch, and Cornell University monitor, troubleshoot, diagnose, and scale their production applications. Over 70,000 people have downloaded AppDynamics Lite, the company’s free java troubleshooting solution, and the company was recognized as an APM Innovator by Gartner.

About ScaleBase
ScaleBase provides a virtual database consolidation layer, which enables instant scaling while removing complexity from an organization’s application and database infrastructure – allowing for an efficient response to dynamic business requirements. The ScaleBase Data Traffic Manager is middleware that dynamically manages and scales databases to meet changing business demands. ScaleBase provides an abstraction layer with a single point of management for a distributed database environment; removing complexity, delivering real-time elasticity and increasing availability – all without requiring any changes to the existing infrastructure.

ScaleBase’s is an authorized Amazon and Oracle Partner and its customers span a wide range of industries including SaaS companies, online gaming companies, digital media providers, social networks and enterprises The company is venture-backed and is based in Newton, MA.

For more information, visit www.scalebase.com.

—

Media Contact Information
ScaleBase
Rachel Adam
Email: radam@corporateink.com
Phone: (617) 969-9192

AppDynamics
Greg Howard
Email: pr@appdynamics.com
Phone: (415) 442-8428

The good and the bad news: The database landscape is evolving quicker than ever thanks to the ubiquity of cloud solutions and increasing expectations for real-time access to applications and information from anywhere.

The really good news: You don’t have to rework your entire database infrastructure to take advantage of the momentum.

By definition, tools exist and are designed to fix, solve and eliminate problems – regardless of the industry. But, when it comes to scaling a database, companies face many of the same questions/concerns. Do I need to change my infrastructure? How steep is the learning curve? What kind of application adjustments will I need to make?  And most importantly what is this going to cost?

Neovise, an independent research and analysis firm, tackled these issues head on in its recent whitepaper, “Database performance, scale, and management issues can have a substantial effect on overall business performance and market position.” Here are a couple key takeaways:

• Businesses Can’t Keep Up: Spending on infrastructure to keep pace with demand isn’t sustainable – leading to poor ROI, inconsistent business performance, opportunity loss and delays in service fulfillment.  Traditional methods of scaling demand expensive infrastructure changes like new servers, new networking and storage devices yet they still hit bottleneck issues as companies grow.
• Database Flexibility and Elasticity is a Must: Every business is different and you never know when the next spike will come (or worse – when a database will fail).  Technology needs to be able to respond and or adapt rapidly to unique business requirements and extend current capabilities.  Near-perfect application and data availability is the industry standard and the threshold for downtime is impossibly thin – and often results in customer loss.

For more details on the database scalability landscape, please check out the complete Neovise whitepaper: http://www.scalebase.com/resources/white-papers/

Take a closer look at Mass High Tech’s recent ScaleBase article: ScaleBase ramps up sales, expects new funding

Booth #403
The Santa Clara Convention Center
Santa Clara, CA

April 10-12, 2012

The Percona Live MySQL Conference and Expo is the premiere event for the MySQL community. It is the place to be for the open-source community, as well as the business marketplace within which MySQL thrives.  Percona Live is a meeting ground for the most dynamic exchange of knowledge and information about MySQL and closely related technologies. Experts and newcomers alike share their experiences and challenges, and network to enhance their careers and make their companies succeed. The speakers, program committee, and corporate sponsors are the most influential in the MySQL ecosystem.

Newly appointed Paul Campaniello to bring years of emerging markets experience to growing database middleware company

NEWTON, MA – March 5, 2012 – ScaleBase, the database infrastructure company, announced today that Paul Campaniello has joined the company as Vice President of Global Marketing. ScaleBase enables organizations to instantly respond and adapt to dynamic business requirements.

The ScaleBase Data Traffic Manager is a simple solution that dynamically manages and scales your MySQL database to meet the demands of your business. ScaleBase delivers real time elasticity, increases availability and improves capacity planning – all without requiring any changes to your existing infrastructure.

Campaniello brings 25 years of experience working with rapidly-growing software companies, including Mendix, Lumigent Technologies, Precise Software and Savantis Systems. Campaniello’s responsibilities include developing ScaleBase’s worldwide marketing strategy, execution and sales support.

“More and more businesses are struggling with the ability to cost-efficiently scale their MySQL databases,” said Campaniello. “ScaleBase has an exceptional product that specifically addresses this need and they have seen great results with its initial customers. That speaks volumes to the value it delivers. I am excited to join a team with such a strong product-market fit.”

After its initial product launch, ScaleBase is poised to expand rapidly. Campaniello’s experience with scaling companies, combined with his proficiency in creating visibility in emerging markets will help drive the company through its next phase of expansion.

“We initially focused our resources on developing an incredible product – one that answered a very real market need,” said ScaleBase CEO, Doron Levari. “Now that the product is achieving greater market penetration and customer adoption, it made sense to expand our marketing initiatives. I look forward to continuing our growth with Paul.”

Version 1.5 completely embraces the very nature of the cloud, supporting real-time dynamic scaling for MySQL databases

SANTA CLARA, CA and BOSTON, MA – February 14, 2012 – the database elasticity company, announced the release of version 1.5 of The ScaleBase Database Load Balancer. The new release offers real-time elasticity, enabling organizations to dynamically scale their MySQL databases with the pace of the business.

Version 1.5 of the ScaleBase Database Load Balancer further simplifies the ability to scale the MySQL database. The new version offers real-time elasticity, increases availability and improves capacity planning, without requiring any changes to your existing infrastructure. Further, this can all be done while keeping all applications on-line and available 24/7.

“By their very nature, cloud-based apps will always have peaks and valleys – both in users and resource consumption,” said Doron Levari. “By adding elasticity to our product, we guarantee our customers the necessary resources are available when required.”

About ScaleBase
ScaleBase improves business performance. The ScaleBase Database Load Balancer is a simple solution that dynamically scales your MySQL database to meet the demands of your business. ScaleBase delivers real time elasticity, increases availability and improves capacity planning, without requiring any changes to your existing infrastructure. The company is venture-backed and based in Newton, MA.  For more information, visit www.scalebase.com.

ScaleBase, the ScaleBase logo and The ScaleBase Database Load Balancer are trademarks or registered trademarks of ScaleBase, Inc. Other product and company names are property of their respective owners.

Contact:
ScaleBase
508.826.6300
press@scalebase.com

ScaleBase Releases Database DBT2 Performance Results

Technology achieves unprecedented transaction speed for a MySQL database at a low cost

Boston, Mass., December 12, 2011 – ScaleBase, Inc. today announced the results of its MySQL database benchmark, based on the industry-standard DBT-2 test. ScaleBase has achieved an unmatched 180,000 Transactions per Minute – the highest result for a MySQL database – while running on an Amazon RDS environment. Cost per Transaction was reported to be 50 cents, which demonstrates the cost-effectiveness of the ScaleBase solution on the Amazon EC2 cloud. Full details of the benchmark can be found at http://www.scalebase.com/resources/performance/.

The ScaleBase Database Load Balancer is a packaged solution for transparently scaling MySQL databases. ScaleBase utilizes two techniques for scaling: read-write splitting and transparent sharding (a technique for massively scaling-out relational databases). The software enables MySQL to scale transparently, without forcing developers to change a single line of code or perform a long data migration process. The technology is ideally suited for any application in which scalability, performance and speed are critical, including: gaming, e-commerce, SaaS, machine-generated data, Web 2.0 and more.

“Some people feel that by using MySQL they stand the chance of limiting their performance options, however, these TPC-C results proves that  this simply is no longer the case,” said Rob Levine, ScaleBase’s VP of Sales. “Without writing specialized code you can still get top performance – perhaps optimal performance – at an affordable rate, accounting for the requisite hardware and infrastructure resources. Especially in today’s economy, getting such great performance and optimizing every dollar spent can save companies substantial amounts of money.”

ScaleBase’s Database Load Balancer solution has been successfully used by numerous customers since its official release in August 2011.

About ScaleBase

ScaleBase has developed an innovative database load balancing technology that enables MySQL users to achieve scalability and high availability, without changing a single line of application code. ScaleBase utilizes two techniques for scaling: read-write splitting and transparent sharding, which is a method for massively scaling-out relational databases. The ScaleBase technology is ideally suited for any application in which scalability, performance and speed are critical, including: gaming, e-commerce, SaaS, machine-generated data and more. The company is privately-held and headquartered near Boston, Mass. Follow @SCLBase on Twitter.

Media Contact

Candice Perodeau

508-475-0025 x112

cperodeau@rainierco.com

Just like last year – you can meet the team at the 2012 Santa Clara Cloud Connect. We would love to see you! If you want to schedule a meeting, drop us an email at info@scalebase.com.

Wow. Our launch was picked up by many news sites. Here’s just a partial list. Thanks guys.

• BusinessWire
• CWCS
• Diversity
• DowJones (Subscription required)
• DZone
• Finanznachrichten
• Information Week
• ITCode
• SaasChronicles
• Sys-con
• TheRegister
• TMCNet

Boston, Mass., August 15, 2011 – ScaleBase, Inc. todayannounced the general availability of ScaleBase 1.0 for unlimited scalability of MySQL databases. ScaleBase 1.0 delivers MySQL performance and high availability, without the need to change a single line of application code. Users of MySQL can download and easily deploy the software by visiting http://www.scalebase.com/solution/.

ScaleBase utilizes two techniques for scaling: read-write splitting and transparent sharding (a technique for massively scaling-out relational database). The software enables MySQL to scale transparently, without forcing developers to change a single line of code or perform a long data migration process. This new technology is ideally suited for any application in which scalability, performance and speed are critical, including: gaming, e-commerce, SaaS, machine generated data, web 2.0, and more.

“MySQL users are constantly frustrated with the inability to easily scale their databases to meet growing demands,” said Doron Levari, CEO of ScaleBase. “ScaleBase puts an end to these frustrations with unlimited, easy-to-use, transparent scaling. With the increasing deluge of data flooding businesses today, the ability to have flexible systems that can grow organically over time is critical for companies of all sizes.”

The ScaleBase Beta program began in January 2011, and the software was downloaded and tested by more than 500 users. ScaleBase has numerous Beta customer-use cases that illustrate the effectiveness of the technology and how it results in significantly faster application performance.

Customer and Industry Feedback

Matthew Aslett, Senior Analyst, Enterprise Software, The 451 Group  (March 25, 2011 report)

•  “What differentiates ScaleBase is its ability to add scalability without the need to migrate to a new database architecture or make any changes to existing applications.”

SolarEdge (ScaleBase Customer)

• “Our application has massive data requirements that we weren’t able to meet with a single MySQL database,” said Amir Fishelov, Chief Software Architect of SolarEdge. “We evaluated building an internal sharding solution, and even evaluated some other sharding tools, but at the end of the day we chose ScaleBase for its transparent sharding solution. We’ve seen significantly faster application performance, and couldn’t be more pleased with the results. Our database scalability issues are over.”

Paul Burns, President, Neovise

• “Scaling up databases is inherently challenging. It gets expensive, performance and availability can suffer, and there still isn’t enough capacity for very large scale applications,” said Paul Burns, president of Neovise, an analyst firm focused on cloud computing. “ScaleBase addresses all these problems by transparently scaling out databases with its unique database load balancer. Customers can take advantage of low-cost cloud or commodity servers while at the same time increasing performance, scale and availability.” 

BuildFax (ScaleBase Customer)

• “We have looked at every option we could find for scaling our existing MySQL database, including switching to NoSQL or NewSQL platforms. We chose ScaleBase because we believe that it is—hands down—the best solution for us.” Joe Masters Emison, VP, Research and Development for BuildFax. “With ScaleBase, we know we can plan to scale for the long-term, without burdening IT staff and database users. ScaleBase technology puts our minds at ease in regards to a critical component of our infrastructure.” 

Pricing & Availability

ScaleBase is available for download immediately. Evaluation for 30 days is free without any obligation, and pricing details are available at http://www.scalebase.com/resources/pricing/. Users can register and download the software here: http://www.scalebase.com/solution/download/

About ScaleBase

ScaleBase is a privately-held company, founded in 2009, that has developed an innovative database scaling technology. The ScaleBase product is ideally suited for any application in which scalability, performance and speed are critical, including: gaming, e-commerce, SaaS, machine generated data and more. ScaleBase is an Authorized Amazon.com and Oracle Partner. The company is headquartered near Boston, Mass. Follow ScaleBase on Twitter.