Just like every closer needs a setup guy, every next-gen application provider needs a partner that can facilitate performance

We see thousands of new online and mobile apps launching every day.  Cool stuff – but what happens when demand climbs and databases can’t keep up?

Facebook Blames Outage On Database Failure

RBS Bank joins the IT failures ‘Hall of Shame’

In other words, headlines we’d all like to avoid.

The long-term success (and reputation) of any online app or store hangs on a company’s ability to provide uninterrupted access and availability.  Translation: Database performance and scalability.

That’s why smart companies, like Mozilla, are thinking about database performance first.

Mozilla’s using ScaleBase’s Data Traffic Manager to maximize availability and scalability of databases worldwide in advance of launching its much-anticipated online app store: Mozilla Marketplace. The new marketplace will give app developers a cost-effective, high-performance platform for creating and delivering applications, and consumers a one-stop-shop for downloading mobile apps.  Once the store launches, ScaleBase’s unique ability to distribute data to multiple datacenters across distributed geographies – all while centralizing the management of it – will be used to move relevant data to datacenters close to each customer’s location.  A database scalability strategy only the most innovative companies are adopting.

Additionally, with ScaleBase difference, you’ll never know when there’s an outage because the data is distributed across multiple locations.

Every next-gen app and app-store provider should have the same goal: Deliver the best possible service to customers – with around-the-clock access.  And for our friends at Mozilla, perhaps a news story that looks something like this: “Always-Available Online App Store First Choice for Buyers and Developers.”