MySQL Scalability for Next Gen Apps
Online Gaming, Digital Media, Social Networks, Systems Management, Consumer and Enterprise Apps
ScaleBase’s software, Data Traffic Manager, is specifically designed to enable next generation MySQL-based applications to scale to an unlimited number of concurrent users and massive scale without requiring any changes to the existing infrastructure or rewriting application code.
Whether hosted on-site, or from Cloud-based service providers like Amazon or Rackspace, Data Traffic Manager allows MySQL-based applications to scale out to handle more users, more transactions and more data on demand and ensuring always-on availability.
ScaleBase software offers the most cost-effective solution to achieve the massive database scalability and too meet the performance requirements of applications with high transaction volumes.
ScaleBase is specifically designed for high transactional applications in the following industries:
Scale is critical to MMO / MMORPG and social gaming, where immediate responsiveness and availability are table-stakes to satisfy today’s sophisticated gamers. When a game can go viral and its popularity can rise 100-fold, or from 10,000 to 10,000,000 users in days, your technology must keep up, or you risk losing customers and constraining the success you’ve worked so hard to achieve.
At a fraction of the cost of other more disruptive solutions, ScaleBase technology ensures blazingly fast database throughput and zero-latency eliminating lapses in game-flow that can ruin the game experience. And with developers creating rich game play that keeps up with gaming trends, they don’t have time to spare on rewriting applications or re-architecting databases to tinker with scalability issues.
With ScaleBase technology, your MySQL databases will scale to handle millions of gamers without making changes to your application code.
Digital media campaigns demand database scalability, where millions of ad impressions need to be placed with zero-latency. If your ad isn’t “served” fast enough, it won’t be seen and you’ve lost a revenue opportunity.
Social-media marketing and mobile device based advertising is adding literally millions of new ad placement opportunities every week. The high volume of impression creates database scalability challenges to keep up with massive read / write requirements. Targeting, bidding, and accounting all to database strain.
Many providers work on cloud environments (like Amazon EC2) which try to keep most of their data in the database cache. This technique is flawed as it is limited by the size of machines that Amazon supports.
ScaleBase enables the throughput and speed you need to handle the biggest campaigns – at a fraction of the cost of other approaches.
With ScaleBase, you can dynamically grow – resulting in a major performance improvement. It’s the ideal database solution for a broad range of digital media applications.
Scale, speed and performance are critical in social networks. User populations are growing and expect instant access from any an increasingly wide variety of devices, including PCs, laptops, tablets, mobile phones, TVs, game consoles. Although called “social networks”, social network applications are actually a set of diverse and independent applications that have strong integration between them.
Each application has different needs. For example, friend “suggestions” require traversing the social graph – a very complex transaction. Wall applications, and status updates, usually have massive transactional requirements, depending, of course, on the number of users who use them.
Some of those updates are rarely viewed while some are viewed by many users. Latency is critical, but data consistency is usually a strong requirement as well, since many sites connect status updates to ad displays. [link to solutions/digital media].
Social Network customers use ScaleBase to improve their performance and scale their database to support thousands, or tens of thousands of transactions per second.
Scale, speed and performance are critical in systems managements and machine generated environments, with tens of thousands of messages coming and going every second. Operational systems and monitoring infrastructures must be able to respond to and manage within these environments quickly and efficiently. Traditional database scalability approaches require you to spend too much time tuning infrastructure or rewriting applications.
This high volume of machine generated transactions leads to a massive amount of database reads and writes.
ScaleBase enables the throughput and speed needed to capture and analyze millions of network messages per second in your biggest, most complex environments – at a fraction of the cost of other approaches.
ScaleBase is the perfect solution for complex systems management/machine generated environments s. It enables transactional data to be collected and analyzed in real-time, delivering high performance database throughput.
Scale, speed and performance are more critical than ever in today’s new enterprise environments. Business units are under increasing pressure to be more efficient. Employees are demanding better performance from their applications. Customers are abandoning websites and shopping carts that are not responsive or immediately accessible.
Whether it is a new enterprise app accessed from a mobile device or an existing app used at a desk, database scalability has to keep up with usage and workloads. ScaleBase gives MySQL-based applications the scalability to handle an unlimited number of transactions and concurrent users. ScaleBase delivers major performance improvements and is more cost efficient than rewriting applications, re-architecting databases or buying biger and more expensive hardware.
ScaleBase is the perfect solution for complex, enterprise applications, driving MySQL scalability and performance