Achieve massive scalability for your social networks
Scale, speed and performance are critical in social networks. On these networks/sites, user populations can shift from 10,000 to 10,000,000 in seconds. If your network/site is running MySQL, it simply cannot handle this volume of demand, elasticity and scale.
Although called “social networks”, social network applications are actually a set of diverse and independent applications that have strong integration between them. However, each application has different needs. For example, friend “suggestions” require traversing the social graph – a very complex transaction. Wall applications, and status updates, usually have massive transactional requirements, depending, of course, on the number of users who use them.
Some of those updates are rarely viewed while some are viewed by many users. Latency is critical, but data consistency is usually a strong requirement as well, since many sites connect status updates to ad displays. Social Network customers use ScaleBase to improve their performance and scale their database to support hundreds, thousands, or tens of thousands of transactions per second.