Come Find the Answer

Launching a next-gen app?  You need a next-gen database.  But figuring out which one is no walk-in-the-park.

Tune in next Tuesday to a webinar where Matt Aslett, research manager for data management and analytics at 451 Research, Doron Levari, ScaleBase’s CTO, and I will discuss:

• The increasingly complex and ever-changing database market
• The benefits and drawbacks of NoSQL, NewSQL & MySQL databases
• Real-world examples of scalability success stories

Matt’s an expert on operational and analytic databases, with a specific focus on relational and non-relational databases – so we’re pretty excited to hear the insights he’ll share.

Industry Leading Database Analyst Matt Aslett, MySQL Pioneer Doron Levari and Industry Veteran Paul Campaniello Host Webinar on The New World Order of NoSQL, NewSQL & MySQL

BOSTON – November 7, 2012 — Picking the wrong database can result in slow performance or downtime, frustrated customers and lost revenue.  But navigating the new world order of next-gen databases is a daunting task.

Join Matt Aslett, research manager for data management and analytics at 451 Research, Doron Levari, CTO at ScaleBase and Paul Campaniello, VP global marketing at ScaleBase, for a webinar where they’ll share important insight into:

• The increasingly complex and ever-changing database market
• The benefits and drawbacks of NoSQL, NewSQL & MySQL databases
• Real-world examples of scalability success stories

WHAT: Choosing a Next-Gen Database: The New World Order of NoSQL, NewSQL & MySQL

WHEN: Tuesday, November 13, 2012 at 12:00 p.m. EST

WHO: Matt Aslett, Research Manager, 451 Research
Doron Levari, CTO at ScaleBase
Paul Campaniello, Vice President of Global Marketing at ScaleBase

HOW: Sign up today

“Next-gen databases are absolutely critical to ensuring the availability of next-gen apps,” said Levari.  “Choosing which database to bet on is incredibly important; it’s a decision you only want to have to make once.”

About ScaleBase
ScaleBase enables next generation apps – and the massive transactional processing requirements of big data – all without requiring any changes to the existing infrastructure.

The ScaleBase Data Traffic Manager dynamically scales databases to meet changing business demands. ScaleBase virtualizes complex database environments, providing a unified point of management while delivering real-time elasticity and increasing availability. ScaleBase is an authorized Amazon and Oracle Partner and its customers span a wide range of industries including online gaming companies, digital media providers, social networks and enterprises. The company is venture-backed and based in Newton, MA. For more information, visit www.scalebase.com.

Media Contact:
Rachel Adam
radam@corporateink.com
617.696.9192

There is a huge amount of buzz around NOSQL, and we at ScaleBase are happy to see companies making the move to NOSQL. Despite what some people might think, we consider it a blessed change. It is time for applications to stop having a single data store – namely a relational database (probably Oracle) – and start using the best tool for the job.

In the last couple of years, since NOSQL technologies broke into our world, a lot of experience has been gathered on how to use them. Mainly, we see NoSQL technologies used for one of the following scenarios:

• Queries that require a very short response time
• Storing data without a well-defined schema, or storing data with a frequently modified schema

Now, I’m not in any way saying that NOSQL solutions are not used for other scenarios as well; I’m only saying that from our experience here at ScaleBase ,  these are the most common scenarios.

Other needs, like data backup, complex joins queries, consistent data storage – all are still being delivered by relational databases.

So the implementation is along the lines of a hybrid model – NOSQL for some tasks, MySQL (or other database, but MySQL is by far the most popular) for others.

ScaleBase is determined to assist in the relational database part of the problem, letting it scale and perform – just as the NOSQL side can scale and perform by itself (and frankly it can scale and perform very well, as this was the original requirement for most NOSQL solutions).

As NOSQL solutions grow in popularity and use, I expect we’ll see “design patterns” pop up – when to use relational databases and when to use NOSQL solutions (and of course – which one). For now, if you’re architecting your new web application/SaaS solution or social game – try to learn from the architectures of existing sites. You can get some at http://highscalability.com , and others at http://nosql.mypopescu.com/.